What's the difference between brands that shine, and those that get lost in the crowd?

Your organization does great work - but with 1.5 million nonprofits in the U.S., how do you break through the clutter - so donors, members, volunteers and other supporters get to know you and care about what you do?

The answer is with authentic branding - which can do more than anything else to make an organization stand out in the minds of donors, partners and other supporters.

Takeaways:

• What IS a brand? (and no - it's not just a logo!)
• How to differentiate your organization from other, similar groups
• The importance of defining your values and personality
• How a strong brand lays the foundation for an organization's marketing materials and campaigns, so you don't have to keep re-inventing the wheel. You'll spend less time creating and more time reinforcing!

 Julia Reich is a Branding Consultant at Stone Soup Creative. She helps nonprofits, foundations and educational & cultural institutions stand out from the crowd by discovering and defining their authentic brand – one that truly resonates with who they are, what they do and what they stand for.