Brand Basics Boot Camp

Jul 16, 2015, 12:00 am - 12:00 am
Date + Time: Thursday, July 16th, 2015 10:00-11:00am EDT
Location: Online via GoToWebinar
Tech Support: You will need –
• An Internet-connected computer
• Computer speakers, headset, or phone for sound
• Computer projector if a group is 'attending'
Audience: Anyone interested in learning more about branding.


What's the difference between brands that shine, and those that get lost in the crowd?


Your organization does great work - but with 1.5 million nonprofits in the U.S., how do you break through the clutter - so donors, members, volunteers and other supporters get to know you and care about what you do?


The answer is with authentic branding - which can do more than anything else to make an organization stand out in the minds of donors, partners and other supporters.



  • What IS a brand? (and no - it's not just a logo!)
  • How to differentiate your organization from other, similar groups
  • The importance of defining your values and personality
  • How a strong brand lays the foundation for an organization's marketing materials and campaigns, so you don't have to keep re-inventing the wheel. You'll spend less time creating and more time reinforcing!


 Julia Reich is a Branding Consultant at Stone Soup Creative. She helps nonprofits, foundations and educational & cultural institutions stand out from the crowd by discovering and defining their authentic brand – one that truly resonates with who they are, what they do and what they stand for.


[close (x) ]
Your Shopping Cart Contents
There are no products in your shopping cart.