Presented by: Ben Bizzle

Audience: SCRLC Board and Advisory Committee Members; Directors and Library Leaders; All Librarians 

Date: Friday, November 18

Time/Location: 9:00 AM – 12:00 PM; Finger Lakes Library System, Ithaca

Description: This half-day program focuses on expanding the libraries reach through traditional marketing, social media, and effective web design. It is ideal for directors and decision-makers as these areas need leadership guidance and approval in order for a library to take advantage of opportunities they create. The program includes effectively "telling your library story" to the community and how a focus on these areas increases return on investment with regard to the resources we provide.

Outcomes: By the end of the workshop, participants will:

• Know how to define your brand and know why it is crucial to meeting the needs of your users and potential users.
• Have strategies to get stakeholders on board and engaged, including how to address budgeting concerns.
• Understand the importance of the library's website as the digital main branch of the library, and have guidance for creating and promoting it.
• Know how to pull it all together into a manageable campaign through strong leadership and teamwork.

Ben Bizzle is a 2013 Library Journal Marketing Mover & Shaker, author of the book, Start a Revolution: Stop Acting Like a Library, and founder and CEO of the web development and marketing firm, Library Market. He is also a national keynote speaker and training consultant. Prior to founding Library Market, Ben was Director of Technology and leader of the creative team at the John Cotton Dana Award winning Craighead County Jonesboro Public Library in Jonesboro, AR from 2008-2015.