LibraryWorks Webinar
SCRLC is sponsoring seats to this webinar for SCRLC members only. It is free for you to attend, but space is limited!
Marketing is essential to every industry. Library workers have often had to learn on-the-fly to market themselves, with little to no formal education on the topic. This webinar teaches you how you can promote your library using practical methods based on marketing principles that apply to any field.
Understanding how to identify your audience enables you to serve them better and also opens the door for staffers to engage with them directly. From this webinar, you will learn to:
- Identify the audience you are trying to reach
- Choose the best ways to reach them
- Learn general marketing concepts and translate them to the library field
- Use marketing lingo to promote your library programs and services
Presenter: Jennifer Blair is the Head of User Services Librarian and Associate Professor at Azusa Pacific University (APU). Her role is dedicated to the user experience, including marketing the library, and teaching. She has extensive experience teaching online courses in design and library science. Jennifer holds a B.A. in Graphic Design, an M.A. in Educational Multimedia, and an M.S. in Library and Information Studies. Her experience in academic and public libraries as well as work experience in art and design allow her to employ visionary strategies to enrich progress and enhance advancement for students.
REGISTER HERE
If you have any questions, please contact Jessica Philippe- jphilippe@scrlc.org.
This webinar will be recorded.
